Opulence meets adventure — why is Tanzania suddenly the ultimate destination for the world’s most glamorous?
Tanzania is having its moment — and the world is watching. From the golden shores of Zanzibar to the pulse of Dar es Salaam’s fashion scene and the wild heart of the Serengeti, this East African gem is rapidly transforming into the ultimate playground for royalty, runway stars, and reality TV icons.
In recent days alone, the reigning Miss World, Opal Suchata, and Miss World Africa, Hasset Dereje, have graced Tanzania’s capital with poise and elegance, hosted by the iconic designer Mustafa Hassanali, before setting off to explore the majestic Serengeti. At the same time, international supermodel Nyarach Ayuel has been soaking in the magic of Zanzibar — a location that also played host to a glamorous escape for the Love Island UK cast, courtesy of the elite lifestyle curators Riya Concierge.
From catwalks to coastal getaways, Tanzania is no longer just a safari dream — it’s where global beauty meets African brilliance, and where the world’s most captivating names are falling in love with more than just the view. Tanzania is becoming a bold voice in shaping global trends, pop culture, and the future of fashion with an unmistakable African flair. The country’s rich cultural tapestry, vibrant creativity, and authentic storytelling are capturing the world’s attention, positioning Tanzania not just as a travel destination, but as a cultural powerhouse.
At the forefront of this movement is none other than Mustafa Hassanali — a celebrated fashion icon, and the visionary Chairman of Swahili Fashion Week. Taking to his Instagram, Hassanali shared his heartfelt pride in hosting Miss World 2025, Opal Suchata, and First Runner-Up/Miss World Africa, Hasset Dereje, during their visit to Dar es Salaam. Representing both Swahili Fashion Week and the Fashion Association of Tanzania, he called the moment an honour — one where “fashion meets purpose, and beauty drives impact.”
This moment was symbolic, a powerful declaration that Tanzania is not only participating in global fashion but helping define it. Through platforms like Swahili Fashion Week, Tanzanian fashion is amplifying local talent, celebrating African beauty, and placing East Africa at the heart of meaningful global conversations — where style is more than aesthetic, and beauty becomes a catalyst for change.
But their visit to Tanzania wasn’t just about luxury, fashion, it was rooted in purpose. Miss World 2025 Opal Suchata, Miss World Africa Hasset Dereje, and designer Mustafa Hassanali extended their grace beyond red carpets, making a heartfelt stop at the Neonatal Unit of Mwananyamala Hospital in Dar es Salaam. The visit, organized in partnership with the Doris Mollel Foundation, reflected the true spirit behind beauty with a mission. The foundation, which champions neonatal health across Tanzania, expressed deep gratitude for hosting the global beauty queens. In a moving statement, they shared that the trio’s presence and kind words brought warmth, visibility, and a renewed sense of hope to both families and caregivers.
This moment reminded the world that beauty is not only about what dazzles in the spotlight, but also about what touches lives in quiet hospital rooms. It’s this duality — grace and giving, and redefining how the world sees fashion, fame, and impact on the African continent.
Meanwhile, on the sun-kissed shores of Zanzibar, the island is experiencing a glamorous glow of its own — thanks to Tanzanian international supermodel Zara Bedel, who is proudly stepping into the role of cultural and fashion ambassador. Currently, she is hosting Nyarach Ayuel, the stunning South Sudanese model based in the UK, who is soaking in the island’s serene beauty, Swahili hospitality, and luxurious offerings. But this is just the beginning. Zara has hinted that another top international model is en route from the UK — ready to experience Zanzibar through her eyes. For Zara, the vision is clear: to create unforgettable experiences while building a powerful, lasting name for Tanzania in the world of fashion, travel, and culture.
Last but certainly not least is the remarkable impact made by Riya Concierge, the premium lifestyle and travel service that recently hosted over 10 high-profile tourists from the UK, including cast members from Love Island — one of the most-watched summer romance reality shows in the UK and US. This visit was more than just a celebrity getaway — it was a bold fashion, travel, and beauty statement, firmly placing Zanzibar and Tanzania on the radar of global trendsetters and jet-setters. From private villa stays to curated island experiences, Riya Concierge delivered luxury with a personal touch, turning dreams into dazzling reality.
At the heart of it all is Nasriya Salim, the visionary founder of Riya Concierge, whose dedication to excellence has positioned her brand as the go-to luxury curator for elite travel, events, and lifestyle experiences in Tanzania. Under her leadership, Riya is offering services and shaping a narrative, where African destinations meet international standards of opulence and elegance.
With global icons and influencers like Zara Bedel, Love Island’s Tasha Manhenga and Kaz Kamwi, reigning beauty queens Miss World and Miss World Africa all sharing their awe-inspiring Tanzanian journeys across social media, the world is captivated and falling in love. Their platforms, with millions of devoted followers, have transformed Tanzania into a top-tier travel, fashion, and lifestyle destination. This wave of digital storytelling, authenticity, and visual glamour is putting Tanzania on the global map like never before, as a center of culture, elegance, influence, and unforgettable experiences.